Web Copywriter

At UBB we share values such as trust, equity and inclusion, by taking responsibility to our employees and to the society extremely seriously. We strive to be a role model by encouraging open dialogue and collaboration and by creating an environment where every employee feels heard and appreciated. At UBB we firmly believe that people are our greatest asset and the driving force for our company to pursue the excellence we have been striving for. The company is convinced that the ultimate goal must always be meaningful and in sync with our company core values. We will be happy if you would share your uniqueness and become part of our team, where together to be First! What you’ll do: Build strong understanding of the website’s templates, requirements and end-to-end user journeys Gather the necessary input from business units to create SEO-optimized, customer centric content Improve direct client communications, including testing and optimizing messaging for effectiveness Prepare and refine website copy together with business and web stakeholders according to template and journey requirements Collaborate with the Web team to align information architecture and text templates Request and consolidate additional materials when needed (journeys, product USPs, process flows, screenshots) Align content with Legal team and incorporate feedback and alternative wording where required Request translation of all texts from the respective team and align the wording to keep consistent tone of voice across all languages and pages Deliver finalized copy for publishing across the website and other digital channels Apply AI-driven optimization to all produced content, ensuring it is easily read and processed by AI agents Continuously analyze and optimize existing website and other marketing channels content Regularly check and update relevant Wikipedia pages to maintain accurate and current information Prepare additional digital marketing materials upon request Key competencies: Proven experience writing website or digital marketing copies Strong understanding of UX writing and conversion principles Ability to simplify complex, regulated financial topics into concise and compelling messaging Excellent Bulgarian and English writing and editing skills Familiarity with SEO, SEA and AIO fundamentals and analytics tools Strong attention to detail and excellence and ability to manage multiple topics You will find: Excellent opportunities for professional and career development in the leading financial group in Bulgaria Competitive remuneration Various opportunities for learning and further development of the professional skills and competences Preferences for the bank products and services Additional health insurance Additional Voluntary Pension Insurance Life/Accident Insurance Food vouchers - 55 EUR Referral program Additional bonus for important life events Hybrid working model and flexible working time (for the employees in Head Office) 25 days annual paid leave Sport card Participation in a solidarity fund which helps employees and their families when necessary Should you wish to become part of our team, please, send us your recent CV. Only short-listed candidates will be invited for an interview. Confidentiality is guaranteed and the provided data is under special protection within the meaning of the Bulgarian Personal Data Protection Act.